About Us
squeezeit is a fan favourite in the kids' drinks category. The iconic colourful pouches have been produced by Klosterquell Hofer GmbH at the foot of Austrian mountain Schneeberg since 1973. The brand was a smash hit when it was first introduced in the UK market in the 1980s. Now, squeezeit is back in full-force with a colourful, modern design, a revamped online presence and a brand-new flavour. Squeezeit packaging is made from LDPE and is 100% recyclable and BPA-free. The brand is exclusively distributed in the UK by MKH Trading Ltd., a subsidiary of Klosterquell Hofer GmbH. The drinks are produced by Klosterquell Hofer GmbH in Austria. The companies are family-owned and -led in the second generation by Kurt Hofer, who carries on the founder’s passion to bring fun and joy to kids and adults around the world.
Press releases
squeezeit launches Blue Raspberry flavour in its iconic nostalgic packaging
squeezeit, one of the UK’s fastest-growing kids’ drinks brands, is launching its newest flavour—Blue Raspberry—this March , to capitalise on the... read more
31.03.2025 • By MKH Trading Ltd.
